WordPress Gutenberg Is Bad For Small Businesses

“All my buttons are gone!”

“Where did my email go?”

“The ‘save’ button disappeared!”

Gutenberg Is an Anti-Feature

You never asked for WordPress to change your entire editing experience.

In fact, millions of people have voted: They love WordPress the way it is!

When Gutenberg is released in the near future, you will log into WordPress and say, “My WordPress is broken!”:

  • “How come I can no longer add images?”
  • “How do I change my post excerpt?”
  • “My ‘Featured Image’ button disappeared!”
  • “Agh! I can’t add an image gallery?”
  • “Where’s the ‘save’ button?!”
  • etc.

The Gutenberg anti-feature will force you to relearn everything you already knew how to do in WordPress.

Small Businesses Crave Stability & Consistency

My friend works for a big corporation that sells tax compliance software.

It’s the best kind of company to own: a boring one that delivers a service that companies are required to by the government to have.

Most of its struggles come from anti-features being forced upon it.

For example, a recent simple change in the Canadian tax code threw everyone at the company into the panic.

It also threw the company’s customers into a panic!

Because small businesses crave stability and consistency above all else.

We like knowing the rules of the game, and anti-features change the rules!

In this case, everyone in the tax compliance food chain experienced an increase in stress, anxiety, and the worst thing: a loss of productivity/profit due to taking their eyes off the ball.

My friend’s corporation had to pull teammates off value-add projects.  The companies down the food chain had to pull people off other projects to make calls, send emails, and stay on top of the newly-required tax software update.  And even the government, itself had to deal with a deluge of phone calls, emails, and unknowns related to this tax update.

Gutenberg Will Cost Small Businesses Money

There’s never been a single case where a software user interface change didn’t frustrate end users and cost businesses money.

With the WordPress Gutenberg plugin’s release around the corner, the only question small business owners are asking is, “How much money will it cost me?”

They are asking their developers, their managers, and God Almighty.

They Are Forcing Gutenberg Down Our Throats!

Don’t you love it when a software update forces you to spend hours re-learning how to do something that worked perfectly yesterday?

Well, prepare to invest hours re-learning how to use WordPress once Gutenberg is released!

If you have a team that uses WordPress, you’re gonna have to re-train them, too!

Gutenberg Isn’t Bad; It’s Just Bad for Small Business Owners.

I’ve been an advocate of the Gutenberg project, in general, because it does a number of things:

  1. It makes blogging more fun.
  2. Forces WordPress community & developers to think differently about how WordPress does big things.
  3. It is risky, and the WordPress community needs to take more risks to stay relevant.

But you know what it doesn’t do?  Gutenberg doesn’t do anything for small businesses who already invested in WordPress.

In fact, it only adds costs to small business budgets.

When Technology Changes, It Creates Business Problems.

You are a small business owner, and you like it when things consistently work.

You don’t need the fanciest, newest things – particularly when they break your team’s workflow.

You especially don’t like investing in staff training for mandatory WordPress “features” that are forced upon you and don’t fix anything that was broken.

Techies & Tech Companies Love New Features That Break Things

So why build an anti-feature like Gutenberg and force it down our throats?

Because there’s money to be made.

Businesses who are paid to do WordPress development, training, bug fixes, etc. thrive in an uncertain environment.

Basically, everyone involved with creating this new anti-feature will thrive!

Heck, even my business stands to gain from the adventure!

But your business?  Nope.  It’ll only cost you money.

Gutenberg Will Break Your WordPress

Small business owners like WordPress for its ease of use.

But the thousands of non-techies who have hired me to train them on WordPress over the years know one thing: WordPress is not simple.

It takes hours of training to learn even basic WordPress stuff.

WordPress developers forget this fact.

In fact, I have trainings scheduled for October to train my customers in how to use Gutenberg!

It’s not their fault.  It’s not my fault.

It’s required training forced upon us by the people who brought you Gutenberg!

Enjoy.

Posted in

Toby Cryns

RSS From Toby’s Blog

  • “Now THAT was a good meeting!”
    A single effective meeting can change the course of history for a company. Imagine if you could lead effective meetings EVERY DAY! You can, but it takes curiosity & practice. This article is a good place to start your journey to a more effective you.
  • Never Respond to RFPs & Custom Proposal Requests
    Y'all who work at normal 9-5 jobs don't need to deal with the B.S. that is an RFP process (or rather you get paid to deal with it). But us freelancers gotta deal with a whole big bag of schtuff when it comes to custom proposals. Here's my quick-and-dirty RFP filtering process that I use […]
  • What content should I put on my homepage?
    I see websites as one stop of many on the sales journey, useful to help get customers from Point A to Point B in the sales process (or maybe from Point D to Point E).  If you are wondering about what to put on your homepage, start with these basic sales-related questions: Who, specifically, will…

More posts from themightymo.com

How to Connect a GoDaddy Site to ManageWP

By The Mighty Mo! Design Co. | June 27, 2022

GoDaddy owns ManageWP, and, strangely, they make it very difficult to add GoDaddy-managed WordPress sites to their ManageWP service. Thankfully, there’s a quick workaround: Visit https://yoursite.com/wp-admin/plugins.php?showWorker=1 — This will make the ManageWP “Worker” plugin visible. Copy the connection info from the ManageWP Worker plugin. Add the site per-normal on ManageWP. That’s it! I hope this…

How to check if your current page is the wp-login.php page

By The Mighty Mo! Design Co. | June 7, 2022

I realized this morning that my TMM Maintenance Mode WordPress plugin had a bug that was causing the wp-login.php page to be inaccessible. The solution was to write a simple function that checks whether or not we’re currently on a login page, and then add a call to that function in my code. Here’s the…

woocommerce logo

WooCommerce Product Image Gallery Not Loading with WP Rocket Active

By The Mighty Mo! Design Co. | June 6, 2022

Today I updated a WooCommerce site, and everything worked fine, except for the images on product pages – they were not displaying at all. After a lot of trial & error, I realized that WP Rocket was to blame. I’m not sure exactly what the issue was (though my hunch is that it had to…

RSS From Toby’s Blog

  • “Now THAT was a good meeting!”
    A single effective meeting can change the course of history for a company. Imagine if you could lead effective meetings EVERY DAY! You can, but it takes curiosity & practice. This article is a good place to start your journey to a more effective you.
  • Never Respond to RFPs & Custom Proposal Requests
    Y'all who work at normal 9-5 jobs don't need to deal with the B.S. that is an RFP process (or rather you get paid to deal with it). But us freelancers gotta deal with a whole big bag of schtuff when it comes to custom proposals. Here's my quick-and-dirty RFP filtering process that I use […]
  • What content should I put on my homepage?
    I see websites as one stop of many on the sales journey, useful to help get customers from Point A to Point B in the sales process (or maybe from Point D to Point E).  If you are wondering about what to put on your homepage, start with these basic sales-related questions: Who, specifically, will…