WordPress Gutenberg Is Bad For Small Businesses

“All my buttons are gone!”

“Where did my email go?”

“The ‘save’ button disappeared!”

Gutenberg Is an Anti-Feature

You never asked for WordPress to change your entire editing experience.

In fact, millions of people have voted: They love WordPress the way it is!

When Gutenberg is released in the near future, you will log into WordPress and say, “My WordPress is broken!”:

  • “How come I can no longer add images?”
  • “How do I change my post excerpt?”
  • “My ‘Featured Image’ button disappeared!”
  • “Agh! I can’t add an image gallery?”
  • “Where’s the ‘save’ button?!”
  • etc.

The Gutenberg anti-feature will force you to relearn everything you already knew how to do in WordPress.

Small Businesses Crave Stability & Consistency

My friend works for a big corporation that sells tax compliance software.

It’s the best kind of company to own: a boring one that delivers a service that companies are required to by the government to have.

Most of its struggles come from anti-features being forced upon it.

For example, a recent simple change in the Canadian tax code threw everyone at the company into the panic.

It also threw the company’s customers into a panic!

Because small businesses crave stability and consistency above all else.

We like knowing the rules of the game, and anti-features change the rules!

In this case, everyone in the tax compliance food chain experienced an increase in stress, anxiety, and the worst thing: a loss of productivity/profit due to taking their eyes off the ball.

My friend’s corporation had to pull teammates off value-add projects.  The companies down the food chain had to pull people off other projects to make calls, send emails, and stay on top of the newly-required tax software update.  And even the government, itself had to deal with a deluge of phone calls, emails, and unknowns related to this tax update.

Gutenberg Will Cost Small Businesses Money

There’s never been a single case where a software user interface change didn’t frustrate end users and cost businesses money.

With the WordPress Gutenberg plugin’s release around the corner, the only question small business owners are asking is, “How much money will it cost me?”

They are asking their developers, their managers, and God Almighty.

They Are Forcing Gutenberg Down Our Throats!

Don’t you love it when a software update forces you to spend hours re-learning how to do something that worked perfectly yesterday?

Well, prepare to invest hours re-learning how to use WordPress once Gutenberg is released!

If you have a team that uses WordPress, you’re gonna have to re-train them, too!

Gutenberg Isn’t Bad; It’s Just Bad for Small Business Owners.

I’ve been an advocate of the Gutenberg project, in general, because it does a number of things:

  1. It makes blogging more fun.
  2. Forces WordPress community & developers to think differently about how WordPress does big things.
  3. It is risky, and the WordPress community needs to take more risks to stay relevant.

But you know what it doesn’t do?  Gutenberg doesn’t do anything for small businesses who already invested in WordPress.

In fact, it only adds costs to small business budgets.

When Technology Changes, It Creates Business Problems.

You are a small business owner, and you like it when things consistently work.

You don’t need the fanciest, newest things – particularly when they break your team’s workflow.

You especially don’t like investing in staff training for mandatory WordPress “features” that are forced upon you and don’t fix anything that was broken.

Techies & Tech Companies Love New Features That Break Things

So why build an anti-feature like Gutenberg and force it down our throats?

Because there’s money to be made.

Businesses who are paid to do WordPress development, training, bug fixes, etc. thrive in an uncertain environment.

Basically, everyone involved with creating this new anti-feature will thrive!

Heck, even my business stands to gain from the adventure!

But your business?  Nope.  It’ll only cost you money.

Gutenberg Will Break Your WordPress

Small business owners like WordPress for its ease of use.

But the thousands of non-techies who have hired me to train them on WordPress over the years know one thing: WordPress is not simple.

It takes hours of training to learn even basic WordPress stuff.

WordPress developers forget this fact.

In fact, I have trainings scheduled for October to train my customers in how to use Gutenberg!

It’s not their fault.  It’s not my fault.

It’s required training forced upon us by the people who brought you Gutenberg!

Enjoy.

Posted in

Toby Cryns

RSS From Toby’s Blog

  • The Horrors of Covering Your Own Ass
    Today I emailed a very simple question to support@[companyname].com (2 sentences total). The automated response I got back was this: Keep in mind that the above was an auto-response and: It’s hard to read. Everything has the same import (e.g. none of it is important enough to call out separately). It’s long. It added absolutely-zero…
  • If something stupid makes money, then it’s not stupid.
    I’ve seen some stupid things in my life…And some of them were really really smart. I remember a story from decades ago where the U.S. military was looking to equip the Stealth Bomber with a fancy computer-driven video system so the pilots could see behind them. Well, the computers failed to get the job done,…
  • There is no destination.
    Coding is a process of failure followed by a moment of great joy. You've gotta ride through the failures to experience the joy...

More posts from themightymo.com

How to deactivate all WordPress plugins via the database

By The Mighty Mo! Design Co. | January 20, 2022

Go to phpMyAdmin. Go to the “wp_options” table. Search for the field named, “active_plugins”. Edit the “active_plugins” field. Delete the value/contents of the “active_plugins” row. Save. That’s it! All your plugins are now deactivated!

Website DNS, Domain Registration, & Hosting Basics

By Toby Cryns | November 30, 2021

Websites have multiple layers: Domain Registration When you register a domain, you pay someone ~$20/year for a .com domain. Registration means you are leasing the domain for a year or more. A domain is the “yoursite.com” or “yoururl.net” or “yourorganization.org” that people type into their browser. We use services like Namecheap, Dreamhost, and GoDaddy for…

Avada ThemeFusion loads 80+ javascript files on every page! DON’T RECOMMEND!

By The Mighty Mo! Design Co. | November 18, 2021

I inherited a WordPress site using Avada ThemeFusion, and it is experiencing really bad performance issues. After doing lots of my standard bag-of-tricks optimizations to little effect, I decided to simply count the javascript files. To my surprise horror, I found it was loading over 80 javascript files on every single page! (For comparison: themightymo.com…

RSS From Toby’s Blog

  • The Horrors of Covering Your Own Ass
    Today I emailed a very simple question to support@[companyname].com (2 sentences total). The automated response I got back was this: Keep in mind that the above was an auto-response and: It’s hard to read. Everything has the same import (e.g. none of it is important enough to call out separately). It’s long. It added absolutely-zero…
  • If something stupid makes money, then it’s not stupid.
    I’ve seen some stupid things in my life…And some of them were really really smart. I remember a story from decades ago where the U.S. military was looking to equip the Stealth Bomber with a fancy computer-driven video system so the pilots could see behind them. Well, the computers failed to get the job done,…
  • There is no destination.
    Coding is a process of failure followed by a moment of great joy. You've gotta ride through the failures to experience the joy...