I have been experiencing an ongoing process of re-invention and was inspired to redesign my homepage this week – something I rarely recommend others do.
Why did I do it?
Because I want to be more intentional about the people I work with.
About That Keyword-Optimized WordPress SEO Bullshit…
Rather than leading with a bunch of SEO-friendly, keyword-optimized “WordPress Designer & Developer in Minneapolis” bullshit, my homepage now leads with my core values (and a picture of Donald Trump with a “no” symbol…couldn’t help myself…).
Yes, I’m still a WordPress designer & developer. Yes, I still do all the WordPress security, speed, SEO stuff I’ve always done. But I also bring a lot more than that to the table and always have.
The people I’ve found I work best with are those that share these core values in common:
- I check my ego at the door.
- I help people answer big questions & solve problems (I don’t bring solutions – you’ve got the answers, we’ve just got to bring them out into the light).
- I own my work (mistakes, successes, happy accidents, all of it).
- I believe in shipping work quickly, iteratively, and often (rather than long “waterfall” processes).
So I figure if I can attract more of these people, then I’m feeling better about my limited hours on this planet.
I also wrote and linked prominently to a controversial new article about the ONLY THINGS YOU NEED TO KNOW about building your small business website. I had a frustrating experience with a customer last week that spurred that article and pushed my thinking forward on a number of fronts…
FWIW, I also made some minor layout and design changes (tightened up header spacing, changed the old blues to greens). And now my homepage is way more megabytes than it used to be, because I believe the new images I’ve created communicate important things about who I am and how I work and that the extra weight is worth the speed & seo trade-off.
From Toby’s Blog
- Fortify Your WordPress Site: Essential Security StepsSecuring your WordPress site is a critical component of maintaining your online presence and safeguarding your data. Security is no longer a luxury, it has become a necessity in today’s digital world, where threats are lurking at every corner. This piece dives deep into WordPress security basics, giving you a comprehensive understanding of common vulnerabilities…
- Master Your Site: Customizing WordPress ThemesJust as a house is more than bricks and mortar, a WordPress site is much more than simple code. It’s a cohesive structure built with various layers such as PHP, HTML, CSS, and other key elements. Customizing WordPress themes involves gaining an in-depth understanding of this structure, learning to inspect and adjust design elements with…
- Mastering WordPress Basics for Beginners within HoursWelcome to the world of WordPress, a widely used Content Management System (CMS) that powers millions of websites worldwide. Being immensely flexible and user-friendly, WordPress offers an endless scope to create, manage, and customize your website according to your needs and preferences. In this segment, we attempt to introduce you to the basics of WordPress,…
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