This morning, I got curious about the competitiveness of a specific keyword in the Google Map (a.k.a. “Local SEO”). The Google map is this strange beast that I am particularly-curious about, because almost 100% of my customers live within a 10-mile bike ride of my house…and I’d like to have more customers so…
The keyword topic I’m curious about is about fixing hacked WordPress sites – something I particularly enjoy doing (seriously!) – What can I say, except I’m good at fixing broken sites, I like fixing broken sites, and I’d like to do more of it.
Anyway, the entire process of creating a site from domain purchase to launch took me about an hour-and-a-half, with the first half hour being domain research. I captured the last hour on a screencast here for your viewing pleasure. It’s not intended to be a “how to”, but it could certainly be used that way. It’s my actual process for building a quick SEO-centric marketing site.
Some notes on how I might improve the website launch process for next time:
- If I had pre-written content, I could have launched 5 or more pages in the same amount of time.
- It’d be worth doing some actual SEO research…I just used gut feeling and curiosity – a solid way to run a business but not a great way to approach SEO.
Here’s the video walkthrough about how I created a new SEO-friendly marketing website in WordPress in about an hour’s time:
Let me know if you have ideas for improvement,
-Toby
From Toby’s Blog
- “Now THAT was a good meeting!”A single effective meeting can change the course of history for a company. Imagine if you could lead effective meetings EVERY DAY! You can, but it takes curiosity & practice. This article is a good place to start your journey to a more effective you.
- Never Respond to RFPs & Custom Proposal RequestsY'all who work at normal 9-5 jobs don't need to deal with the B.S. that is an RFP process (or rather you get paid to deal with it). But us freelancers gotta deal with a whole big bag of schtuff when it comes to custom proposals. Here's my quick-and-dirty RFP filtering process that I use […]
- What content should I put on my homepage?I see websites as one stop of many on the sales journey, useful to help get customers from Point A to Point B in the sales process (or maybe from Point D to Point E). If you are wondering about what to put on your homepage, start with these basic sales-related questions: Who, specifically, will…
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- “Now THAT was a good meeting!”A single effective meeting can change the course of history for a company. Imagine if you could lead effective meetings EVERY DAY! You can, but it takes curiosity & practice. This article is a good place to start your journey to a more effective you.
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