The Simplest Google Adwords Tutorial Ever

What’s the First Thing a Digital Marketer Should Do?

If you are a total newbie to digital marketing, then start here:

Buy Google Adwords.

What you want to do in marketing is fail quickly, learn from those failures, and then fail again.  At some point, if you do this fast and cheap, you’ll stumble on a winning formula. Winning Formula = (cost to acquire lead & close deal < your cost to deliver product) Google Adwords is the quickest & cheapeast way to gain actionable information about your marketing strategy.

The Simplest Google Adwords Tutorial Ever:

  1. Find 5 keywords for your product to try using a free keyword research tool.  Don’t overthink it.
  2. Create a quick landing page on your website for each keyword. Don’t over-think it.  Invest no more than 15 minutes on each landing page.  Make sure there’s a call to action on the landing page such as, “Call 555-555-5555 to learn more.” or “Email [email protected] to learn more.”  Our goal at this point is to determine if the keywords are correct – not to create an awesome landing page that converts (that’ll come later).
  3. Create a campaign on Adwords (see “how to use Adwords” tutorial video below).  If this is too difficult right now, just use Adwords Express.
  4. Launch your campaign, and give it some time to run.  If any keywords produce clicks for you AND it seems like the keyword is the correct one, then go back to step #1 above, and create a new campaign around that keyword, trying variations of the keyword/phrase/wording.
https://www.youtube.com/watch?v=Sy7Y7T5Dz4M&list=PL9piTIvKJnJN4ot42xcaxuaa2biOszf4m&index=1

Keep At It, and You’ll Get There!

Digital marketing is hard work, because it’s human work. Make note of this single thing that kills almost every small business’ marketing campaign, keep at it, and you’ll get those sales!  

Toby Cryns

3 Comments

  1. […] In fact, here’s the quickest Google Adwords tutorial you’ll ever see! […]



  2. […] If you don’t know what else to do for marketing, then do Google Ads.   See this quick Google Adwords tutorial. […]



  3. […] How I use WordPress landing pages with Google Ads […]



RSS From Toby’s Blog

  • Fortify Your WordPress Site: Essential Security Steps
    Securing your WordPress site is a critical component of maintaining your online presence and safeguarding your data. Security is no longer a luxury, it has become a necessity in today’s digital world, where threats are lurking at every corner. This piece dives deep into WordPress security basics, giving you a comprehensive understanding of common vulnerabilities…
  • Master Your Site: Customizing WordPress Themes
    Just as a house is more than bricks and mortar, a WordPress site is much more than simple code. It’s a cohesive structure built with various layers such as PHP, HTML, CSS, and other key elements. Customizing WordPress themes involves gaining an in-depth understanding of this structure, learning to inspect and adjust design elements with…
  • Mastering WordPress Basics for Beginners within Hours
    Welcome to the world of WordPress, a widely used Content Management System (CMS) that powers millions of websites worldwide. Being immensely flexible and user-friendly, WordPress offers an endless scope to create, manage, and customize your website according to your needs and preferences. In this segment, we attempt to introduce you to the basics of WordPress,…

More posts from themightymo.com

sem rush log file analyzer

How to optimize your Google Crawl Budget using SEM Rush Log File Analyzer and Rank Math SEO

By The Mighty Mo! Design Co. | September 22, 2023

Today I ran the SEM Rush Log File Analyzer tool, and it showed some interesting things that are a complete waste of our Google Crawl Budget. Specifically, I learned that Google is wasting some of our crawl budget on the /wp-includes/ directory, certain plugin directories, and cache directories. I also noticed random files being crawled…

google analytics definitive guide

Where is the Google Analytics Measurement ID?

By Toby Cryns | August 16, 2023

In the vast, evolving world of web development and analytics, keeping up with terminologies and tools can sometimes feel like trying to chase a mischievous cat in a maze. You think you’ve got a grip, only for it to slip right through your fingers! Enter the mysterious “Measurement ID” from Google Analytics 4 (GA4), a…

Convert aiff to mp3

How to Convert .aiff to .mp3 files via Command Line

By The Mighty Mo! Design Co. | June 29, 2023

Yesterday I ran into an issue where I needed to convert .aiff files to .mp3. DBPowerAmp was recommended to me as a paid GUI tool. But I wanted something more lightweight, since this is a task I rarely need to do (most of the time, I’m already in Logic Pro, and exporting is simple there).…

RSS From Toby’s Blog

  • Fortify Your WordPress Site: Essential Security Steps
    Securing your WordPress site is a critical component of maintaining your online presence and safeguarding your data. Security is no longer a luxury, it has become a necessity in today’s digital world, where threats are lurking at every corner. This piece dives deep into WordPress security basics, giving you a comprehensive understanding of common vulnerabilities…
  • Master Your Site: Customizing WordPress Themes
    Just as a house is more than bricks and mortar, a WordPress site is much more than simple code. It’s a cohesive structure built with various layers such as PHP, HTML, CSS, and other key elements. Customizing WordPress themes involves gaining an in-depth understanding of this structure, learning to inspect and adjust design elements with…
  • Mastering WordPress Basics for Beginners within Hours
    Welcome to the world of WordPress, a widely used Content Management System (CMS) that powers millions of websites worldwide. Being immensely flexible and user-friendly, WordPress offers an endless scope to create, manage, and customize your website according to your needs and preferences. In this segment, we attempt to introduce you to the basics of WordPress,…