What’s the First Thing a Digital Marketer Should Do?
If you are a total newbie to digital marketing, then start here:Buy Google Adwords.
What you want to do in marketing is fail quickly, learn from those failures, and then fail again. At some point, if you do this fast and cheap, you’ll stumble on a winning formula. Winning Formula = (cost to acquire lead & close deal < your cost to deliver product) Google Adwords is the quickest & cheapeast way to gain actionable information about your marketing strategy.The Simplest Google Adwords Tutorial Ever:
- Find 5 keywords for your product to try using a free keyword research tool. Don’t overthink it.
- Create a quick landing page on your website for each keyword. Don’t over-think it. Invest no more than 15 minutes on each landing page. Make sure there’s a call to action on the landing page such as, “Call 555-555-5555 to learn more.” or “Email hello@mydomain.com to learn more.” Our goal at this point is to determine if the keywords are correct – not to create an awesome landing page that converts (that’ll come later).
- Create a campaign on Adwords (see “how to use Adwords” tutorial video below). If this is too difficult right now, just use Adwords Express.
- Launch your campaign, and give it some time to run. If any keywords produce clicks for you AND it seems like the keyword is the correct one, then go back to step #1 above, and create a new campaign around that keyword, trying variations of the keyword/phrase/wording.
Keep At It, and You’ll Get There!
Digital marketing is hard work, because it’s human work. Make note of this single thing that kills almost every small business’ marketing campaign, keep at it, and you’ll get those sales! Posted in Blog Post, Sales & Marketing WordPress Tips
3 Comments
From Toby’s Blog
- “Now THAT was a good meeting!”A single effective meeting can change the course of history for a company. Imagine if you could lead effective meetings EVERY DAY! You can, but it takes curiosity & practice. This article is a good place to start your journey to a more effective you.
- Never Respond to RFPs & Custom Proposal RequestsY'all who work at normal 9-5 jobs don't need to deal with the B.S. that is an RFP process (or rather you get paid to deal with it). But us freelancers gotta deal with a whole big bag of schtuff when it comes to custom proposals. Here's my quick-and-dirty RFP filtering process that I use […]
- What content should I put on my homepage?I see websites as one stop of many on the sales journey, useful to help get customers from Point A to Point B in the sales process (or maybe from Point D to Point E). If you are wondering about what to put on your homepage, start with these basic sales-related questions: Who, specifically, will…
More posts from themightymo.com
How to Connect a GoDaddy Site to ManageWP
GoDaddy owns ManageWP, and, strangely, they make it very difficult to add GoDaddy-managed WordPress sites to their ManageWP service. Thankfully, there’s a quick workaround: Visit https://yoursite.com/wp-admin/plugins.php?showWorker=1 — This will make the ManageWP “Worker” plugin visible. Copy the connection info from the ManageWP Worker plugin. Add the site per-normal on ManageWP. That’s it! I hope this…
How to check if your current page is the wp-login.php page
I realized this morning that my TMM Maintenance Mode WordPress plugin had a bug that was causing the wp-login.php page to be inaccessible. The solution was to write a simple function that checks whether or not we’re currently on a login page, and then add a call to that function in my code. Here’s the…
WooCommerce Product Image Gallery Not Loading with WP Rocket Active
Today I updated a WooCommerce site, and everything worked fine, except for the images on product pages – they were not displaying at all. After a lot of trial & error, I realized that WP Rocket was to blame. I’m not sure exactly what the issue was (though my hunch is that it had to…
From Toby’s Blog
- “Now THAT was a good meeting!”A single effective meeting can change the course of history for a company. Imagine if you could lead effective meetings EVERY DAY! You can, but it takes curiosity & practice. This article is a good place to start your journey to a more effective you.
- Never Respond to RFPs & Custom Proposal RequestsY'all who work at normal 9-5 jobs don't need to deal with the B.S. that is an RFP process (or rather you get paid to deal with it). But us freelancers gotta deal with a whole big bag of schtuff when it comes to custom proposals. Here's my quick-and-dirty RFP filtering process that I use […]
- What content should I put on my homepage?I see websites as one stop of many on the sales journey, useful to help get customers from Point A to Point B in the sales process (or maybe from Point D to Point E). If you are wondering about what to put on your homepage, start with these basic sales-related questions: Who, specifically, will…
[…] In fact, here’s the quickest Google Adwords tutorial you’ll ever see! […]
[…] If you don’t know what else to do for marketing, then do Google Ads. See this quick Google Adwords tutorial. […]
[…] How I use WordPress landing pages with Google Ads […]