Example Real-World Usage of a WordPress Landing Page for Sales

“Which car would you like to test drive?” the salesperson at the dealership asked me.

He assumed I had done some research prior to arriving and that I was there to buy.

Smart.

How Small Businesses Get It Wrong

When I arrived, the car salesperson didn’t say, “Go stand on that hill and look at our selection, and then email me if you have questions.”

When you send people to your website’s homepage, you are telling people to go stand on the hill.  It’s a wasted opportunity.

Homepages are the opposite of helpful to your prospects after you’ve spoken to them.

Your Homepage is for Before You Met Them.

Your website homepage needs generic copy, because it’s your introduction to people.

Once people meet you, they should never see your home page again.

Landing Pages are for After You’ve Spoken to Them

After the test drive, the car salesperson asked, “Do you have kids?”, “How far from home do you work?”, “What is your current car?”, “What is the most annoying thing about your current car?”

He was learning more and more about me so he could enhance his pitch and get me excited to buy.

That’s what your landing pages do: They get the prospect ready to buy.

They build trust, because when prospects read them they feel like you understand their unique needs.

  • My home page asks, “Want to chat about your WordPress website?”
  • My landing pages say, “Based on what I’ve learned on our call, you would feel so much better if you had this product for these reasons…”

 

After we’ve met via phone, I send you to a WordPress landing page that answers all of your questions and inspires you to take the next step (which for me is usually signing up for one of my products).

You get a custom message that meets you where you are right now in the sales process and moves you one step further down the pipeline.

Nothing is Quicker than Custom WordPress Landing Pages

And here’s the kicker: If the landing page doesn’t yet exist, I create it!

WordPress is built for landing pages!

Here’s a real-world WordPress landing page example that I use for people who purchase our most popular product, Website Amazing:

  1. On the initial qualifying phone call, I learn that Website Amazing will be a great fit for the their business.
  2. I follow up via email with a link to my Website Amazing landing page.
  3. I follow up and close the deal…

 

Is this helpful?  Got questions?  Let me know!

Additional Resources

 

 

Toby Cryns

1 Comment

  1. […] scripts & landing page templates for every pre-sale customer […]



RSS From Toby’s Blog

  • How to give constructive feedback to an employee
    Here are 2 simple phrases to use when you need to alert and correct behavior of an employee. The post How to give constructive feedback to an employee appeared first on Toby Cryns, WordPress Trainer in Minneapolis, MN.
  • Dumping Paper Checks 3x’d My Profit
    Your paper check-based billing is costing you more than you think. The post Dumping Paper Checks 3x’d My Profit appeared first on Toby Cryns, WordPress Trainer in Minneapolis, MN.
  • How We Use Basecamp
    Managing projects can be a headache. Basecamp doesn't solve the human problems, but it's features can empower you to do better work and launch that next project on time! The post How We Use Basecamp appeared first on Toby Cryns, WordPress Trainer in Minneapolis, MN.

More posts from themightymo.com

Jeff Dunn Photography

By | May 30, 2008

We are pleased to release our newest Flash design for Jeff Dunn Photography! Working with our friend, Nick Bilyk, we designed and created a one-of-a-kind web experience for well-known photographer, Jeff Dunn. This new online experience features stunning transitions and accents that place Jeff’s photography front-and-center, right where it should be. It also features a…

SPECIAL OFFER! Month of May only!

By | May 6, 2008

As part of our summer celebration, we want to offer you this package at a great price: $499 – WordPress blog or website – Theme customization – Hosting for a year – Domain registration or transfer This is a great deal for anyone looking to get started with a great website! Contact us today!

“TheMightyMoo!” WordPress Theme Template

By | March 8, 2008

Hello! I am excited to introduce “TheMightyMoo!”, our first WordPress theme template available for free download and public consumption! YEAH!!! HUZZAH!!! *celebration* To see it in action, visit Net Impact Minneapolis and TobyCryns.com. Here is a screenshot of the default installation: TheMightyMoo! is a fully-customizable accordion theme that uses the MooTools framework to display posts.…

RSS From Toby’s Blog

  • How to give constructive feedback to an employee
    Here are 2 simple phrases to use when you need to alert and correct behavior of an employee. The post How to give constructive feedback to an employee appeared first on Toby Cryns, WordPress Trainer in Minneapolis, MN.
  • Dumping Paper Checks 3x’d My Profit
    Your paper check-based billing is costing you more than you think. The post Dumping Paper Checks 3x’d My Profit appeared first on Toby Cryns, WordPress Trainer in Minneapolis, MN.
  • How We Use Basecamp
    Managing projects can be a headache. Basecamp doesn't solve the human problems, but it's features can empower you to do better work and launch that next project on time! The post How We Use Basecamp appeared first on Toby Cryns, WordPress Trainer in Minneapolis, MN.