Example Real-World Usage of a WordPress Landing Page for Sales

“Which car would you like to test drive?” the salesperson at the dealership asked me.

He assumed I had done some research prior to arriving and that I was there to buy.

Smart.

How Small Businesses Get It Wrong

When I arrived, the car salesperson didn’t say, “Go stand on that hill and look at our selection, and then email me if you have questions.”

When you send people to your website’s homepage, you are telling people to go stand on the hill.  It’s a wasted opportunity.

Homepages are the opposite of helpful to your prospects after you’ve spoken to them.

Your Homepage is for Before You Met Them.

Your website homepage needs generic copy, because it’s your introduction to people.

Once people meet you, they should never see your home page again.

Landing Pages are for After You’ve Spoken to Them

After the test drive, the car salesperson asked, “Do you have kids?”, “How far from home do you work?”, “What is your current car?”, “What is the most annoying thing about your current car?”

He was learning more and more about me so he could enhance his pitch and get me excited to buy.

That’s what your landing pages do: They get the prospect ready to buy.

They build trust, because when prospects read them they feel like you understand their unique needs.

  • My home page asks, “Want to chat about your WordPress website?”
  • My landing pages say, “Based on what I’ve learned on our call, you would feel so much better if you had this product for these reasons…”

 

After we’ve met via phone, I send you to a WordPress landing page that answers all of your questions and inspires you to take the next step (which for me is usually signing up for one of my products).

You get a custom message that meets you where you are right now in the sales process and moves you one step further down the pipeline.

Nothing is Quicker than Custom WordPress Landing Pages

And here’s the kicker: If the landing page doesn’t yet exist, I create it!

WordPress is built for landing pages!

Here’s a real-world WordPress landing page example that I use for people who purchase our most popular product, Website Amazing:

  1. On the initial qualifying phone call, I learn that Website Amazing will be a great fit for the their business.
  2. I follow up via email with a link to my Website Amazing landing page.
  3. I follow up and close the deal…

 

Is this helpful?  Got questions?  Let me know!

Additional Resources

 

 

Toby Cryns

1 Comment

  1. […] scripts & landing page templates for every pre-sale customer […]



RSS From Toby’s Blog

  • An Alternative to Elon Musk
    As I drudge myself out of bed for yet another war with monotony, a battle with my fat-old-man eating habits, a valiant clash with against my child's militant stand against doing their homework, and an overall feeling of blech due to our country's unsteady Coronovirus response, I discovered this article and quote lionizing a quote […]
  • Surprises are Perilous.
    Today I received a surprise bill for $157 from a vendor. I hate surprises. The post Surprises are Perilous. appeared first on Toby Cryns, WordPress Trainer in Minneapolis, MN.
  • I’m kinda done being formal.
    As I worked in my sweatpants again for about the 300th straight day, I sent the following email in response to a lead who asked if I could support their company's WordPress site... The post I’m kinda done being formal. appeared first on Toby Cryns, WordPress Trainer in Minneapolis, MN.

More posts from themightymo.com

How to Unzip .bz2 File via Command Line

By Toby Cryns | February 22, 2021

To unzip a .bz2 file via the command line, “cd” to the directory, then type: That’s it!

How to Fix Huge Images in Gmail

By Toby Cryns | February 8, 2021

Every now and then, someone sends a huge image to my Gmail account. This leads to frustration, because I’m then unable to see my reply, which goes off the right side of the screen. Here’s the fix.

How to Run Minecraft Mods on Linux (Ubuntu)

By Toby Cryns | February 5, 2021

This article by HowToGeek does a wonderful job of outlining how to run Minecraft mods. The stuff I’m writing below is basically a summary of that article. In Terminal, run the following command to install qt5-default: Download and install MultiMC. Log into your Minecraft account inside MultiMC Click “Add Instance” in MultiMC. Right-click on the…

RSS From Toby’s Blog

  • An Alternative to Elon Musk
    As I drudge myself out of bed for yet another war with monotony, a battle with my fat-old-man eating habits, a valiant clash with against my child's militant stand against doing their homework, and an overall feeling of blech due to our country's unsteady Coronovirus response, I discovered this article and quote lionizing a quote […]
  • Surprises are Perilous.
    Today I received a surprise bill for $157 from a vendor. I hate surprises. The post Surprises are Perilous. appeared first on Toby Cryns, WordPress Trainer in Minneapolis, MN.
  • I’m kinda done being formal.
    As I worked in my sweatpants again for about the 300th straight day, I sent the following email in response to a lead who asked if I could support their company's WordPress site... The post I’m kinda done being formal. appeared first on Toby Cryns, WordPress Trainer in Minneapolis, MN.