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How to A/B Test Shopify Emails

How to A/B Test Shopify Emails

By Toby Cryns / October 25, 2019 / Comments Off on How to A/B Test Shopify Emails

Here’s how we ran an A/B test in Shopify’s “Order Confirmation” email. For our test, we displayed different email banners for different customers then tracked the revenue generated by each banner in Google Analytics. Continue Reading How to A/B Test Shopify Emails

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