This is my meeting agenda for my weekly check-in with my Google Ads agency:
- What’s our total spend (including agency billings) vs. the customer-lifetime-value of the customers the campaign brought in to date, over the last 3 months, & last week?
- What did you do the last 7 days to increase the value of my ad spend?
- What will you do in the next 7 days to increase the value of my ad spend?
- Any blockers to getting your stuff done?
If you don’t ask, you won’t get these answers.
1. Measuring Value
Customer Lifetime Value vs. Ad Spend will get you a number that is pretty close to what you need to make a business decision.
Let’s say we spend $10k in January on an ad campaign that brings in 10 customers that each spend $100, for a total of $1k in ROI to date. That sounds sucky on its face. But let’s say each of those customers is paying us $100/month and is expected to stay for 15 months on average.
That $10k Google Ads investment now has an ROI of $15k ($1500 customer lifetime value x 10 customers).
That’s a $5k margin before overhead, delivery, etc. And if your product costs less than $5k to deliver for those 10 people, then you might be on to something. Or if it costs more, then you have actionable business data here to decide on next steps, which is exactly what you need!
2. The Solution to a Wasteful Meeting Agenda
Business people have no idea how to run meetings. Coders, on the other hand, have a tradition of running the most-effective meetings: short, to the point, and valuable.
The 3 Most Important Questions to Ask at EVERY Check-in Meeting:
- What did you do?
- What will you do?
- What will stop you from getting your stuff done?
If you only did the above, your business would save hundreds of hours (or more) per year. Hours which you could invest working on important things.
More posts from themightymo.com
The Ultimate Guide to WordPress Support: Why it’s Essential for Your Website’s Success
Whether you’re situated in Minneapolis, St. Paul, Illinois, New York, or any other corner of the globe, ensuring reliable WordPress Support is paramount for the continued success of your website. In this comprehensive guide, we will delve into the crucial role that WordPress support plays in your website’s journey to success.
How to optimize your Google Crawl Budget using SEM Rush Log File Analyzer and Rank Math SEO
Today I ran the SEM Rush Log File Analyzer tool, and it showed some interesting things that are a complete waste of our Google Crawl Budget. Specifically, I learned that Google is wasting some of our crawl budget on the /wp-includes/ directory, certain plugin directories, and cache directories. I also noticed random files being crawled…
Where is the Google Analytics Measurement ID?
In the vast, evolving world of web development and analytics, keeping up with terminologies and tools can sometimes feel like trying to chase a mischievous cat in a maze. You think you’ve got a grip, only for it to slip right through your fingers! Enter the mysterious “Measurement ID” from Google Analytics 4 (GA4), a…